Privacy Policy

Privacy Policy
Last updated: October 1, 2025

At LumeBridal ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website lumebridal (the "Site") and make a purchase or interact with our services.

Information We Collect
We collect several types of information to provide and improve our services to you.
A. Personal Information You Provide Directly:
Identity & Contact Data: Name, email address, shipping/billing address, phone number.
Commercial Data: Order history, purchased products, payment information (processed securely by our payment partners; we do not store full credit card numbers).
Communications: Any messages, inquiries, or feedback you send to us via contact forms, email, or chat.
Preferences: Your communication preferences for marketing (if you choose to subscribe).
Other Voluntary Information: Information you voluntarily provide, such as body measurements for sizing advice, special occasion dates, or customization requests.
B. Information Collected Automatically:
Technical & Usage Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and other technology on the devices you use to access our Site.
Website Interaction Data: Pages you viewed, links clicked, time spent on pages, and the referring website address.
Cookies & Tracking Technologies: Please see our Cookie Policy section below for detailed information.

How We Use Your Information
We use the information we collect for the following purposes:
To Fulfill Your Order: To process and ship your purchases, manage payments, and provide order confirmations and updates.
To Communicate With You: To respond to your inquiries, provide customer support, and send you important administrative messages (e.g., policy changes).
To Improve Our Site & Services: To analyze trends, administer the Site, track user movements, and gather demographic information to improve functionality and user experience.
For Marketing (With Your Consent): To send you promotional emails about new products, special offers, or other information we think you may find interesting. You can opt-out at any time using the “unsubscribe” link in every email or by contacting us.
For Security & Fraud Prevention: To protect our business and you from fraudulent transactions and other illegal activities.

Legal Basis for Processing (For EEA/UK Users)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), we process your personal data under the following legal bases:
Performance of a Contract: To fulfill our obligations from your purchase order.
Legitimate Interests: For our operational business needs (e.g., improving services, fraud prevention), provided these interests are not overridden by your rights.
Consent: Where you have given clear consent, primarily for direct marketing communications.
Legal Compliance: To comply with applicable laws and regulations.

How We Share Your Information
We do not sell, trade, or rent your personal identification information to third parties. We may share it with trusted service providers who assist us in operating our business, under strict confidentiality obligations:
Payment Processors: (e.g., Stripe, PayPal) to securely handle payment transactions.
Shipping & Fulfillment Partners: (e.g., DHL, FedEx) to deliver your orders.
Cloud Hosting & IT Service Providers: To store data and host our Site.
Marketing & Analytics Providers: (e.g., Google Analytics) to help us understand website traffic and usage patterns. Data is typically aggregated and anonymized.
Legal Obligations: We may disclose information if required by law, to protect our rights, or in connection with a business transfer like a merger or acquisition.

International Data Transfers
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. We ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data when it is transferred internationally.

Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal data:
Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.
Right to Restrict Processing: Request temporary restriction of how we use your data.
Right to Data Portability: Request transfer of your data to another service provider.
Right to Object: Object to our processing of your data based on our legitimate interests.
Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us at [support@yourstore.com]. We will respond within the timeframe required by applicable law.

Cookie Policy
Our Site uses “Cookies” (small data files placed on your device) to enhance your experience.
Essential Cookies: Necessary for the Site to function (e.g., shopping cart).
Analytics/Performance Cookies: Help us understand how visitors interact with the Site.
Functional Cookies: Remember your preferences (e.g., language).
Targeting/Advertising Cookies: Used to deliver relevant ads to you on other websites.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, blocking essential cookies may prevent some parts of the Site from working properly.

Data Security
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., for tax, accounting, or legal obligations).

Children’s Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with data, please contact us, and we will delete such information.

Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of any material changes by posting the new policy on this page and updating the “Effective Date” at the top. We encourage you to review this policy periodically.

Contact Us
If you have any questions about this Privacy Policy, our practices, or your dealings with our Site, please contact our Data Protection Officer at:
Lumebridal

Email: support@lumebridal.com